While it doesn’t matter to the search engine crawler whether they’re positive or negative, the actual content will definitely affect your customers, traffic, conversions, and revenue. Perhaps the most important example of location-based search results is the Google Local Pack. Google Local Pack uses location data to display the first three local results. For example, if a user searches for “pet store,” the top three pet stores will appear near the location of the user’s search. The Google Local Pack is optimized for mobile devices and uses different ranking criteria than traditional SEO.
In their never-ending quest to provide the most relevant search results to the user, about a decade and a half ago, Google and other search engines began using the user’s search location information to optimize their search results. Local SEO is a marketing strategy that uses location-based search results and targets local customers. Today, consumers increasingly rely on location-based search when deciding how to spend their money. According to Moz, link signals, such as the authority and quantity of the link domain, are among the most important factors that affect your ranking in local searches and snack package results. So, as with regular SEO, local SEO also requires link building to improve your link profile. Local SEO is the process of improving search engine visibility for local businesses, especially those with physical locations.
While there are several marketing strategies to choose from, you should choose the ones that are profitable and competent. With local SEO, businesses can be found on the search engine results page when someone searches for services or products related to nearby business offers. As a business owner, it’s imperative that you apply local SEO strategies to attract and engage customers in your area. First of all, you should list your company in GMB and other online directories. You should also search for local keywords and include them in your blogs, videos, and web content. In addition, you should encourage satisfied customers to write positive reviews and testimonials.
By following local SEO best practices, businesses can improve organic traffic from customer searches in nearby areas. A local appointment is any online listing of your local business’s name, address, and/or phone number. These quotes have the potential to have a positive or negative impact on your search results and how potential customers find your business. Local dating accounts for 8% to 10% of Google’s ranking factors for local SEO.
If your business has multiple locations, each location can be optimized for its own local search results. In this case, many businesses will create local landing pages with a location-specific language, service offerings, etc. to be catered for Local SEO in local rankings. The Local Package and Google My Business are recommended listings that you’ll find above and to the right of the search results page. Local SEO also affects your position in the top search results under the local package.
A study has shown that 78% of local searches on mobile devices lead to the person making an offline purchase. According to another study, 88% of people looking for a local business on a smartphone will call or physically go to the store within 24 hours. Local search engine optimization is a part of search engine optimization that focuses on improving the visibility of a local business in the results of local search engines. It goes without saying that consumers are more likely to seek information or services offered in their specific geographical area. This means that keywords that help a business rank locally are often more beneficial than keywords that help businesses rank nationally.
Local search uses specific keywords associated with local locations or businesses. Unlike other forms of advertising, local SEO can target both desktop and mobile users. Given the rise of mobile search for local services, this can be especially cheap for local businesses. According to Search Engine Land, an estimated 79 percent of all mobile phone owners and 81 percent of tablet owners use their devices to perform local services. This means that for local businesses looking to promote their products and services, local SEO optimized for mobile search can be particularly lucrative. With more searches on mobile devices than ever before, using mobile, local SEO is a must.
An effective local SEO strategy will improve your ranking when users search for related products and services within the areas it serves. It’s known as local 3-Pack and appears at the top of a Google search results page. It shows a map showing the locations of the first three results, along with your company name, contact information, and reviews.
Because people are more likely to interact with a business in their area, local SEO drives targeted traffic to your website and optimizes your conversion rate. Nearly half of all Google searches are focused on local information, meaning users are actively looking for area-based content. In addition, 88% of local searches on mobile devices result in a visit or call to the company within 24 hours. This should also be taken into account in your content marketing and link building strategy. One of the advantages of local SEO, another notable mention is that this strategy can help you gain more confidence through higher rankings.
Search engine optimization is the common practice of implementing online tactics to optimize websites and naturally increase their visibility and rank on search engine results pages. While general SEO can help your business rank keywords nationally, local SEO can target specific audiences in your area to attract leads and increase conversions. Local SEO also allows businesses to promote their products and services to local customers in a specific area. Learn more about the benefits of implementing a local SEO campaign for your business.